![]() What social media channels do you follow? You can get a quality one for under 30 bucks! Just do get one, okay? The old “tap your palm, that’s medium rare” method is a bunch of malarkey. Hmm, and a third … I have to go with a good digital meat thermometer. I like to imagine that I could live without my phone, but my screen usage reports beg to differ. Wacom Cintiq, or any other digital drawing experience, has to be up there. A bootleg of my own commercial!Ĭan you name three pieces of technology you can’t live without? ![]() I had a friend visiting family in Canada, and when they went to the movies, I had him record it on his phone. I really wish I could have seen it on the big screen. I wasn’t able to see it in person in the cinema because it was only airing in Canada. That advert played before films at the cinema, which is pretty incredible. We were basically just “selling” a cute love story between two gingerbread characters. It had almost no advertising or product to sell, which was refreshing. Recently, either of Dairy Queen or Wholly Guac would be easy choices, but another one that really stands out to me is the Visa Holiday spot I directed at The Mill last year for the holiday season. What is the project that you are most proud of? It all came from doing each job to the best of my ability and being myself. Once again, I looked up and realized I arrived at a place that I never had a road map to get to. It tapped back into why I went to school for traditional animation in the first place: character animation and storytelling. They were both character-based CG gigs, which was really a dream come true for me in a way. So yeah, I’d say I didn’t find this path until I looked down and was already walking it.Ĭan you name some recent projects you have worked on?ĭairy Queen and Wholly Guacamole were some big projects I was directing over at The Mill. I scored an internship and Digital Kitchen in my last semester, and I finally got to see an industry firsthand where people were employed and making incredible work. The light didn’t really turn on for me until I picked up After Effects for a school project. Once again, I wasn’t really sure what to do with that. Believe it or not, I didn’t feel like I was acquiring the right skills that would lead me to a path of steady employment, so I transferred to a different school for traditional animation. I basically spent two years drinking domestic light beer and doing charcoal still life studies. I basically spent two years drinking domestic light beer and doing charcoal still-life studies. How early did you know this would be your path? I hope by now I would have ascended to the cooler Patrick Swayze-level of door guy, like in Road House. Ten-plus years is a long time to be a door guy. So maybe that? I’d be a different dude if that were the case. That is, I was working the door and checking IDs at a blues club in Chicago. The last time I didn’t have this job, I was working as an artist. ![]() If you didn’t have this job, what would you be doing instead? When I didn’t have kids, I would have said late at night, but I’m usually pretty fried by then these days. The end of day as well - toward closing time. I’d say mid-morning, after I have coffee in me but before lunch break. What is your most productive time of the day? I often find opportunities to really pour a bit of myself into the work, if you are open to it. Not every job out there gives, or even encourages, the opportunity to bear your soul.ĭon’t get me wrong, sometimes we just have to make the logo 7% larger. Knowing someone through their art is an intimate way to get to know a person. I’ve learned so much over the years rubbing elbows with the talented artists I’ve been fortunate enough to work with. Listening to the staff, enjoying each other’s creative efforts, putting love into the studio and championing the artists.Ĭollaborating and building relationships. Pitching jobs, overseeing and leading projects, client relations and more, but, ultimately, I think it’s about leadership and making a daily positive impact.Īs much as it is about me communicating and, sometimes, blabbering, I also think it’s even more about listening and observing. What does being creative director entail? With more than 10 years of experience in animation and design, Matt Darnall has worked on projects spanning broadcast television, commercials and film, creating traditional animation, title sequences, CG character pieces, VFX-driven creative and motion graphics.ĭarnall joined Richmond, Virginia’s Hue & Cry, a design and animation studio, as creative director in September after spending seven years at The Mill in Chicago.
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